#Buzzbundle to drive sales software
#Buzzbundle to drive sales trial

Desire: they want it now!Īt this point, you have a potential customer who has been exposed to your product and/or service enough times that they're ready to buy it right away. For instance, if you've been writing about fitness, you could offer a 30% discount on your fitness course to anyone who wants to try it out.

#Buzzbundle to drive sales trial

All those promises you made in your content need to start paying off at this point.Īt this stage, you 'll see more engagement with your product or service and it's also the best time to build trust by offering a free trial or some sort of discount. This is where you make sure people will start dreaming about owning your product as soon as they're done reading that great blog post you wrote.

Now we're moving on to persuading people who already know about your product to want it even more. That means the information needs to be useful and valuable. The point here is about awareness and building trust so you want to produce information that will be useful for whoever reads it. Because of this, it's important not to have a one-sided sales pitch in your content. If they don' t, it's okay if they simply continue browsing through social media and reading blogs. It's important that anyone who reaches this stage knows it's okay not to buy your product immediately. In both cases, you'll aim for as broad a reach as possible with your content or ads. Typically this starts with content marketing (social media posts, blogs, etc) but it's also possible to run ads to get the word out. The goal here is to create awareness and interest in your product, service or brand among potential buyers. The awareness phase is where we will spend most of our time and effort as marketers.

#Buzzbundle to drive sales software

Best Marketing Funnel Software For 2022ĩ.4 Learn More Awareness stage: the biggest hurdle

We don't even really need to get into why there are differing opinions about this but let's take a look at how it works in either case. The first one believes that it consists of four stages only, while the second sees five marketing funnel stages. Depending on who you ask, there are two schools of thought when it comes to naming this process. This process encompasses all forms of marketing on the market today from SEO to email campaigns, to social media marketing.Īt its core, the goal is always the same: to get more traffic and then convert that into customers. There are five distinct stages in the marketing funnel: awareness, interest, desire, action and loyalty.Įach stage comes with its own objective and steps you need to take to make sure your product reaches as many people as possible on their way towards becoming paying customers. Although there are different versions of the model, the basic idea is always more or less the same: 1) Growing your customer base by getting leads 2) Nurturing and converting leads and 3) Closing (or cancelling) the deal. The marketing funnel is a process that makes it easier to understand how marketing and sales work together. JJby The Looking Lion Team An explanation of the marketing funnel & it's five distinct stages